|
|
Great Minds on Parade
The Macy's Day Parade is renown for its balloons. Every
Thanksgiving, people have watched as huge cartoon characters,
famous people and logos tumble down the streets
of New York. It is one of the most-watched parades in the U.S.
Macy's store employees wanted to celebrate their new
American heritage in the 1920's, many being first generation
immigrants. They chose the American holiday Thanksgiving to
do this. In 1924, the employees marched to Macy's dressed in
costumes - floats and live bands in tow. Originally, the employees
of Macy's used live animals borrowed from Central Park Zoo for
the parade. But as it grew, the employees had to get more creative
in order to draw in a bigger audience.
Huge balloons shaped like animals replaced the live ones in
1927. Felix the Cat soared through the streets as the first oversized
balloon in the parade. Felix was filled with air, but by the
next year, Helium was used to fill the growing number of balloons.
One tradition past is the releasing of the Thanksgiving
Day Parade balloons. They would float for days until one
lucky person could catch it and claim a prize on its return to
Macy's.
How did something so simple turn into the creative focal
point of parades and many other celebrations?
It started as many inventions occur - by accident. Professor
Michael Faraday of the Royal Institution in London was the first
person to introduce hydrogen into rubber in 1824. The rubber
balloons most similar to what exist today began with his
experiment
with gases and raw rubber. These "balloons" were called
caoutchoucs. Faraday noted the "ascending power" of the balloon
filled with hydrogen in his writings.
Balloons changed from a scientiffic experiment to a novelty
in the next year when English rubber manufacturer Thomas
Hancock marketed them to the public. Consumers received a
bottle of rubber solution and a syringe to force air into it. They
made their own rubber balloons.
By 1889 balloons were being bought by people in the U.S.
Montgomery Ward sold them in its catalogue, describing them
as "red rubber balloons with trumpet ends." They cost 4 cents a
piece. Eventually hydrogen was replaced with helium due to the
fire hazard the balloons posed.
Because of the increased safety of balloons, it became possible
to be used in new ways. Helen Warny became a leader in
advertising with balloons. In the 1920's, she founded The Toy
Balloon Company in New York. She used balloons in window
displays, decorations, and on balloon-decked floats. She once
released 50,000 balloons at once, each with the advertisers name.
Balloons were also used for other practical reasons. They
assisted early aviation by probing air currents over the earth. This
delivered information that later was used to
calculate the altitude at which pilots
could fly.
Whether balloons are used
for scientiffic use or bringing
smiles to parade-goers faces, balloons
help bring out people's creativity
and have inspired imaginative
uses. What new uses can
you think of?
|
|